Digital Signage
As digital signage increasingly impacts our lives and presents opportunities for the world of business, its capabilities are also evolving from a passive system that pushes content to a more interactive system that pulls content from diverse sources and connects people across spaces in real time. ITS Hawaii is a digital signage contractor and has extensive experience with installing digital signage systems and software. Many of our projects involve installations for franchises at multiple locations across Hawaii. We can help you design, install, and service your project.
What Is Digital Signage?
That’s a great question! We often get a lot of questions about what digital signage means but there’s no question that you’ve seen digital signage everywhere. You can’t walk into a movie theater, restaurant or even a school anymore without seeing digital signage. Because it’s all around us, the name is a catch-all for all kinds of different technology being used in lots of different ways for different digital signage purposes. According to it’s definition on Wikipedia:
“Digital signage is a sub-segment of signage. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc, to provide wayfinding, exhibitions, marketing and outdoor advertising.
So, in summary, digital signage consists of any size screen displaying any type of content for any reason. That’s an incredibly broad description and one of the main reasons that the average person looking to install a digital signage network can get easily confused. Let us help clear a few things up!
Industries That Can Benefit From Digital Signage
Healthcare
Hospitals and clinics have been among some of the fastest adopters of digital signage. Digital signage is an efficient and cost-effective way for medical facilities to keep patients, staff and visitors informed at all times. They can also provide relevant and timely information for patients, staff and visitors, can give directions to visitors and patients in the facility and may also be used to promote hospital services.
Retail
The use of advertisements is not a new concept in retail. Digital signage and has been used by stores successfully for quite a while. Businesses can efficiently communicate with customers in the store to promote and provide information on products and services and to strengthen brand awareness. With dynamic digital signage, managers can set up and manage their signs easily in the store or from the corporate office to any number of stores. Different messages can be targeted to different locations and easily updated at anytime from anywhere.
Internal Communication
In corporate spaces, digital signage is used to communicate with employees, provide information and updates on corporate events and activities in real-time, product announcements, HR information, company bulletins, inventory updates, upcoming meetings, training procedures, etc. This is especially relevant in places where there may be disconnect among employees, such as staff rooms, building lobbies, warehouse floors, employee breakrooms and more.
Hospitality
Hotels, spas and convention centers can greatly benefit from digital signage in order to communicate information to guests and visitors about special events, activities and promotions and to display externally sponsored ads.
Restaurants
Digitizing your offerings provides a convenient and affordable alternative to static menus and enhances the overall ambiance of your restaurant. Interactive digital menus gives you the capability to update, configure, and monitor your menu at your fingertips — change items, descriptions, prices, and specials in a matter of minutes!
Public Transport
Digital signage has become more widely used in bus and train stations in major urban centers around the world to provide directions, update routes and information, display weather reports, offer promotions and more.
Entertainment
Theaters, cinemas and special event centers can use digital signage to provide relevant and up-to-date information on shows and events, previews and to provide important directions to guests.
Say it with impact
Signage is absolutely important for any business, but with digital signage, you take your messaging to the next level. Digital signage allows you the ability to change messages and advertisement displays at the press of a button. ITS Hawaii provides digital signage solutions to help move your business into the future.
With a digital display from ITS Hawaii, you can start using the latest technology to attract, inform, and reach potential customers and clients. Use your digital signage to display menus, animated message, graphics or helpful and informative messages. The potential uses for your digital signage are amazing.
The Limitless Advantage of Digital Signs
Why limit yourself to a static, one dimensional locked-in messaging and branding when you could have eye-catching animated graphics that change with your business? Digital signage can help you forgo the process of having entirely new signage made to inform customers of important information. Keep your customers up to date instantaneously. Your needs and your business are constantly changing, so why should your signs remain the same?
Set your business apart and make the change to digital, today. Our team of professionals knows how to help you take your business’s messaging to the next level. Use the form below and contact us!
